The NBL has taken a huge step towards increasing its international footprint by signing a five-year deal with Indian digital sports network VEQTA.
VEQTA is India’s first digital platform dedicated to streaming live sport and providing video-on-demand sports content on smartphones. The long-term agreement sees VEQTA gain exclusive rights to stream all NBL games in India up until the 2020-21 season.
“We are delighted to have signed this partnership with VEQTA,” said Jeremy Loeliger, General Manager of the NBL. “They are a young ambitious digital company that is taking an innovative approach to digital sports broadcasting. They also have a pedigree of amazing success in this space.
“Just like Australia, India is a sports mad country and by partnering with VEQTA we have a fantastic opportunity to take the NBL to yet another one of the biggest sports markets in the world.”
Loeliger also said that in addition to loving their sport, Indians love their technology. “There are currently in excess of 300 million smartphone users in India and by 2020 this figure is set to grow a staggering 260% to 800 million users. The opportunity to engage with India’s large, knowledgeable sports loving public is something the NBL is very excited about,” he said.
VEQTA Co-Founder and Director, Gaurav Gill, is similarly enthusiastic about how digital technologies can foster a better viewing experience and allow sports like the NBL to grow a substantial following in India.
“Basketball is the number one school sport in tier 1 & 2 cities in India and has a very strong following in the young urban audience. National Basketball League (NBL) is one of the most popular and well known brands in the world of basketball and we are delighted to be partnering with them to bring NBL action to the growing base of basketball fans in India,” he said.
“Indian sports fans have a growing apetite for high quality global sports content and VEQTA is committed to bringing them the best content from around the world. Through this long term digital rights agreement we believe that the viewership of NBL games will increase substantially in the country.”
VEQTA: India’s only OTT platform dedicated to sports, streams Live Sports and VOD content in sports from leading federations/leagues/teams to fans in the country. As the only premium digital sports service in India, VEQTA brings world class sports content from all corners of the globe across a variety of sports including Football, Fight Sports, Motorsports, Basketball, Golf, American Sports, Tennis etc.
VEQTA aims to redefine, how a digital first generation of sports fans engage with their favourite sports and intends to take sports to much larger audience using the digital medium.