Full Power, Feel It Live: WNBL27 set to take off

22 Sep 2026

wnbl

The WNBL has unveiled "Full Power, Feel It Live" as its new campaign tagline ahead of the October 15 start of the 2026-27 season.

By

NBL.com.au

The wait is over.

WNBL27 tips off on Thursday, October 15, bringing the stars, the skill, the intensity and the moments that make basketball impossible to look away from.

This is basketball at full power.

Feel every impact.

Every roar.

Every comeback.

Every moment that lifts you out of your seat.

And wherever your seat may be, when the game is live, you're right there with us.

WNBL27 starts October 15. FULL POWER. FEEL IT LIVE.

>> HOW TO WATCH WNBL27 SEASON

The story behind the message:
‍Following last year's bold, modern, fresh rebrand, we set out to continue to elevate the brand and catch the attention of new fans.

We know that while we are a League with a rich, proud history, our challenge is brand awareness: we need more people to know us and the power we bring to Australian courts across the country.

Power: It's the force behind every game, every player and every story we take to the world.

It's formed the foundation of our story for over 40 years. It's lived in our athletes, our fierce competition, the energy of our crowds and the historic impact our League has had for generations.

FULL POWER.

Is an unequivocal statement. There are no qualifiers. No caveats. No comparison. Not powerful for women. Not powerful for Australians. Just Full Power.

The WNBL isn't asking to be seen as powerful. It is power, in full.

From elite athletes and world-class skill to the intensity, emotion, rivalries and moments that make the game extraordinary, Full Power is the essence of the WNBL experience. And then we invite audiences into it:

FEEL IT LIVE.

Because power isn't something we need to explain; it's something you experience.