Presenting Partner 7-Eleven to electrify NBL Ignite Cup

7-Eleven Australia on Wednesday was announced as Presenting Partner of the Hungry Jack's NBL Ignite Cup, which returns to NBL27 with an even bigger prize pool on the line.

Tipping off with a blockbuster double header on Wednesday, September 30, with the New Zealand Breakers hosting the Cairns Taipans at Spark Arena in Auckland (5:30pm AEST), before Sydney takes on Brisbane at Afterpay Arena in Sydney (7:30pm).

Twenty games will again count towards the regular season ladder across Wednesday nights, before four teams advance to the Ignite Cup Finals series in Canberra to battle it out for a share in $550,000 in prize money – the largest in League history and up on last season's $400,000 pool.

>> IGNITE CUP: ALL YOU NEED TO KNOW

For fans in the arena and watching at home, 7-Eleven Australia's presence will be part of the action every Wednesday night, from the official Ignite Cup game ball in play, to standout court, in-game, broadcast and digital moments throughout the season.

Fans will be front and centre of the partnership all season long, with exclusive pre-game and content experiences plus the chance to win with special 7-Eleven promotions via the NBL app.

Ignite Cup Finals weekend will take it up another level, with money-can't-buy fan experiences and merchandise giveaways, while special watch parties will bring the Ignite Cup atmosphere into local communities right across the country.

"The Ignite Cup has quickly become a highlight of the regular season, and NBL27 is set to raise the bar once again, with more on the line than ever before and an unforgettable Finals Weekend in the nation's capital," NBL Chief Commercial Officer, Samantha Green said.

"We're thrilled to welcome 7-Eleven Australia as Presenting Partner of the Hungry Jack's NBL Ignite Cup.

"Their incredible presence right across the country, and their energy for our league, makes them the perfect partner to fuel this tournament over the coming seasons.

"From branding on the official game ball to activations at our biggest moments, this partnership will bring fans closer to the Ignite Cup than ever before."

There's more for fans to look forward to throughout the season too, including a dedicated 7-Eleven Day x NBL collaboration on Saturday, November 7, and exclusive 7-Eleven offers dropping in the NBL App each round.

"Basketball continues to build in popularity across Australia and nowhere is that more electric than with younger audiences, which makes the Ignite Cup a perfect match for 7-Eleven Australia," Matt Keogh, Chief Commercial Officer, 7-Eleven Australia, said.

"We couldn't be more thrilled to partner with a competition that shares our passion for bringing communities together around the moments they love.

"As Presenting Partner, we're going all in to bring fans closer to the action all season long, with exclusive offers, unforgettable experiences and activations that take the excitement well beyond the court.

"Our ambition is huge: to make the Ignite Cup bigger and more rewarding than ever and bring the thrill of basketball to every corner of the country."

The Hungry Jack's NBL27 is underway, with the Ignite Cup, presented by 7-Eleven beginning on Wednesday, September 30.

Catch every game live on ESPN and download the NBL App to stay connected all season long.