PLAY IT LOUD: Hungry Jack's NBL27

01 Sep 2026

We're not building basketball the traditional way. We're building it our way.

By

NBL.com.au

Play It Loud isn't just a slogan, it's who we are - the sound of a league built by its fans, for its fans, where basketball collides with music, fashion, culture and community at full volume.

We're not building basketball the traditional way. We're building it our way: fast, close, raw, global, local, young, loud.

Because for us, the game has never just lived on the hardwood. It lives in the fits you wear to the game. The beats blasting on the way in. The edits your crew makes that night. The group chats blowing up after a buzzer-beater. The sneakers. The chants. The cities that show up and show out. The camera roll full of moments you'll scroll back to for years.

That's Play It Loud. It's not a tagline. It's the sound of what we're building, and who we're becoming, together with you.

NBL26 told everyone to Play It Loud.
NBL27 shows you how.

This year, the NBL will be more accessible than ever to all the country's hoops fans, with all games live on ESPN and the Saturday night double-header simulcast on the 9Network.